Varsity Brands

Environmental Branding

Varsity Brands is an apparel company focused on student sports and academics apparel. Made up of BSN Sports, Varsity Sport, Varsity Spirit, and Herff Jones, the entire space is inspired by the client’s tag line, “The Heart of the Game,” as well as student success and achievement. Elements such as the “Impact Room,” graphics, decorative lighting, integrated furniture, mannequin displays, dimensional quotes, a coaches gallery along a walking track, and a large feature wall in the atrium space provide visual reinforcement of their brand and constant reminders of why each employee’s role is critical to the success of their company.

Role: Art Direction, Graphic Design

Interior Design: Paige Terrell, Elizabeth Royeton, Megg Bilski, Angela Robinson, Brittany Cain Miller
Graphic Design Support: Chelsea Sileck, Hayley Hinshaw, Mariel Lustig
Photography: Kurt Griesbach, Will Terrell